Over the last few years, the use of images to deliver a firm and widely accepted marketing message has blossomed and taken over. Through sites like Instagram, companies are now reaching out to a far wider audience and engaging them in new and simpler ways. Instagram collages provide a simple and easy to use tableau where you can showcase your service or product while using the “like” feature to reach an ever growing audience. By telling the story of your product or service in pictures using a mix of fun and/or humorous pictures with business photographs that relate directly to the product, you have created a quick, easy to understand and digest advertisement that has meaning and will stick with the viewers. In today’s busy world, very few people have a lot of extra time to read long descriptions and reviews, and according to various studies 62% of people are more likely to make a purchase if they have seen someone they are connected to speak highly or otherwise generate buzz about said purchase.
Instagram as your Marketing Advantage
Sure, there are many ways to get more Instagram views and likes easy these days, hiring a personal Instagram manager, there are sites where you can buy Instagram views or likes, and there are many other ways, but the key is to take advantage of the real-estate that your Instagram likes and views get you. By making sure that your images and collages include calls to action and other similar material, you will not only maximize your return on the Instagram views and likes that you bought. There are also ways to engage your Instagram followers that are fun as well as being beneficial to them! One favored way is to reward your followers for taking the time to read your descriptions by putting promotional codes or percent off coupons in the description now and again. This will not only increase the amount of time spent by your followers on your page, but will also engage them in a way that will save them money on their purchases with you, rewarding them for their loyalty.
Another popular way to involve your Instagram likes and views is to create caption contests. This has become a widely used technique that many have employed with great levels of success. It will not only draw more people to your page with the hopes of winning the contest and whatever prize you have set out for the winner, but also it will increase brand awareness. Though the likes of your followers, it will trickle to their followers and so on, having an exponential effect on your marketing campaign.
Whichever of these paths you choose to take, understand that the secret to success in this is to engage, engage, engage!